Which of the following is NOT a common pitfall in diversity-focused PR campaigns?

• A. Tokenism
• B. Stereotyping
• C. Ignoring community feedback
• D. Accessibility considerations are prioritized

Answer: (D)

Prioritizing accessibility considerations is not a pitfall; it’s a strength in diversity-focused PR. When campaigns actively design for accessibility—captioning, alt text, readable typography, multilingual options, and accessible websites and media—they remove barriers and reach a broader audience. This shows a genuine commitment to inclusion and can enhance trust, reach, and impact.

By contrast, tokenism infuses superficial diversity without real influence or decision-making power for underrepresented groups, which damages credibility and can backfire. Stereotyping relies on simplified or biased assumptions about a group, which alienates audiences and undermines message legitimacy. Ignoring community feedback overlooks the lived experiences and needs of the communities the campaign aims to serve, leading to misalignment and backlash. These are common pitfalls because they reflect performative or dismissive approaches rather than inclusive, participatory practice.