Which measure helps ensure equity in access to information during a public health campaign?

• A. Define outcomes per group
• B. Track reach
• C. Evaluate equity in access to information
• D. Rely on mass messaging

Answer: (C)

Equity in access to information focuses on whether all population groups can receive, understand, and use the health message. This is the best measure because it directly probes whether barriers—language, literacy, disability, digital access, or cultural differences—prevent some people from getting the information. By evaluating this, you can tailor materials, channels, and formats (translations, simple language, accessible formats, community outreach) to close those gaps and make the campaign genuinely inclusive. Tracking reach shows exposure numbers but can hide disparities if some groups aren’t reached; defining outcomes per group highlights differences in results without necessarily showing whether the information was accessible in the first place. Relying on mass messaging assumes a one-size-fits-all approach and often misses those who need different or additional outreach.