Which items are typically included in an accessibility audit of PR materials?

• A. Check for alt text, captions, transcripts, keyboard navigation, color contrast, and readability.
• B. Verifying the company's annual report is printed on recycled paper.
• C. Image-heavy design with no text.
• D. Ensuring content uses technical jargon.

Answer: (A)

Accessibility in PR materials focuses on making content usable by people with a range of abilities. The items typically checked in an accessibility audit include alt text for images so screen readers can convey visual content, captions for videos, transcripts for audio, keyboard navigation to ensure all functions are reachable without a mouse, color contrast to aid readers with visual impairments, and readability to ensure text is easy to read for diverse audiences. Together, these elements ensure that someone relying on assistive technology or requiring simpler text can access the information.

Other options don’t fit because they address areas outside accessibility. Verifying recycled-paper usage relates to environmental sustainability, not accessibility. An image-heavy design with no text creates barriers for screen readers and users with visual impairments. Using technical jargon can hinder understanding for many readers and does not itself improve accessibility, which emphasizes clear, plain language and easily navigable content.