Which item is a metric that indicates how coverage compares to competition?

• A. How news coverage compares with competition
• B. Share of voice of overall coverage
• C. Percent of stories that mention key messages
• D. Tone of coverage

Answer: (D)

The main idea here is measuring how your media coverage stacks up against competitors. The best metric for that is share of voice, which shows your brand’s portion of total coverage relative to others in the same space. It gives a clear, numeric sense of competitive standing—who’s getting more attention and where you stand in the overall conversation.

Tone of coverage, while important, focuses on sentiment—whether coverage is positive, negative, or neutral—not how much coverage you have compared to rivals. Percent of stories mentioning key messages looks at whether your messages are being conveyed, not how your visibility compares to competitors. Describing “how news coverage compares with competition” is a useful idea, but without a defined metric, it doesn’t provide the concrete benchmark you need to gauge competitive position.