What is the definition of 'Implementation' in PR terminology?

• A. Planning Ahead
• B. Evaluating Outcomes
• C. Doing Something
• D. Communicating Facts

Answer: (C)

Implementation in PR means turning a plan into action by executing the defined tactics and coordinating the people, timelines, and resources needed to roll out the campaign. It’s about actually doing the work: issuing materials, arranging media interviews, launching events, posting content, and guiding the rollout so activities happen on schedule and reach the intended audiences. This phase is what moves strategy from ideas into observable activity and results.

Planning ahead focuses on creating the roadmap and deciding what will be done. Evaluating outcomes happens after the actions have taken place, to measure impact. Communicating facts is about sharing information and messaging, which is related to the campaign but not the process of carrying it out.