The push model of PR historically describes which approach?

• A. Pulling audiences to seek information
• B. Interacting in two-way conversations
• C. Pushing information at the public through interruption
• D. Providing only evergreen content

Answer: (C)

The push model in PR describes delivering messages to audiences in one direction, through channels that interrupt or reach people whether they’re seeking them or not. Historically, PR relied on broadcasting information—press releases, media pitches, announcements, and sponsored content—to push messages out to the public via journalists and mass media. This creates a broad reach with limited immediate feedback from the audience, reflecting a one-way flow of communication rather than a dialogue. The idea is to place information into the public sphere and have it surface through media attention or broad exposure, rather than inviting audiences to seek it out themselves.

The other ideas describe approaches where the audience actively seeks information (pull), where dialogue and two-way interaction occur, or where content longevity (evergreen) is the focus—none of which capture the interruptive, one-way delivery characteristic of the push model.