Photos and infographics primarily serve to?

• A. Increase the reach of paid campaigns
• B. Diminish the need for written materials
• C. Tell a visual story and increase sharability
• D. Replace all textual content

Answer: (C)

Visual content helps audiences grasp messages quickly by turning data and ideas into a narrative they can see and feel. Photos capture emotion and humanize a story, while infographics organize numbers and relationships into clear, digestible visuals. Because people skim feeds, such visuals boost attention, comprehension, and recall, and they’re more likely to be shared across platforms, extending the message beyond the original audience. This combination makes photos and infographics especially effective for storytelling and increasing sharability, which is why this option fits best. They complement—not replace—text, so written materials still play a role for detail and context.