In the public opinion life cycle, which stage comes second?

• A. Resolution
• B. Government/regulatory involvement
• C. Involvement of opinion leaders
• D. Public awareness

Answer: (C)

The idea being tested is how public opinion develops in a campaign: awareness creates the ground for movement, and the next step is to bring in trusted voices who can interpret and advocate for the issue. Involvement of opinion leaders is the second stage because these individuals have credibility and a wide reach that helps translate general awareness into active engagement. They filter, frame, and discuss the issue for broader audiences, lending legitimacy and momentum to the conversation. Without their input, awareness alone often remains passive, whereas opinion leaders can mobilize attitudes and spark further discussion that moves the issue toward action and potential policy response. After this stage, government or regulatory involvement tends to come next, followed by resolution as the final outcome.